If you’ve traded with FXCM before or have even considered using FXCM as your Forex broker, you may have noticed that the brokerage changed its logo last week to include the words “A Leucadia Company” under its iconic logo. The move comes as the company seeks to publicize its new brand identity which has slowly emerged since 2015 when FXCM was forced to take a $300 million two-year loan from Leucadia to cover client losses resulting from the Swiss National Bank (SNB) crisis in January 2015. Since then, the companies have become inextricably intertwined. The integration of Leucadia into the FXCM logo is meant to strengthen the corporate image of FXCM, especially in the institutional sector where many traders recognize Leucadia as a reliable and reputable company.
The companies’ collaboration will be displayed prominently in other places in the coming weeks, including social media accounts, websites and other marketing collateral.