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HFM, the global multi-regulated broker, has been recognised with two major industry accolades at The Trading Awards Africa 2026, winning Best Trading Conditions and Best Customer Experience following public voting by traders across the region. The trader-voted awards recognise HFM's continued investment in product innovation, competitive trading conditions and customer experience, reinforcing the broker's position as one of the leading brands in the region.
Adapting to modern trader demands
The recently launched InfinityX Account was designed to provide traders with greater flexibility through unlimited leverage, unlimited swap-free trading, zero commissions and spreads from 0.3 pips. The award for Best Trading Conditions reflects HFM's continued focus on delivering a competitive trading environment that meets the evolving needs of modern traders.
HFM was also recognised for Best Customer Experience, highlighting its commitment to client support, education and security. An additional component of this strategy is the HFM Loyalty Program, where clients can earn rewards simply by executing trades. These rewards can then be converted into cash or extraordinary rewards from a supercar to a luxury New York apartment, free subscriptions to premium trading tools, merchandise and limited-time offers, providing a tangible return on trading volume. This approach shifts the dynamic from a purely transactional relationship to one that actively rewards consistent engagement.
Arsenal Partnership
2026 has been a milestone year for HFM, with the company launching a high-profile partnership with Arsenal Football Club. This collaboration took on added significance during a historic season, as Arsenal reclaimed the Premier League title after 22 years.
The partnership extends beyond brand visibility, aligning HFM with a globally recognised institution known for excellence, strategy and consistent performance. As Arsenal continues to excel on the pitch, HFM remains focused on providing traders with the tools, conditions and support needed to succeed in the markets.
For more information on HFM’s award-winning trading conditions and to explore the InfinityX Account, visit the official website.