eToro vs AvaTrade
This Forex broker comparison features eToro, a Forex broker heavily focused on social trading that was founded in 2007 and currently boasts over 3 million traders. Squaring up eToro is AvaTrade, operational since 2006, with a client base of approximately 200,000 traders. Both brokers are regulated in multiple jurisdictions around the globe and provide a secure trading environment with a focus on retail traders. eToro’s biggest advantage is that it offers over 2,000 tradeable assets, but this advantage is countered by the company’s painfully high spreads. AvaTrade offers some 1,000 tradeable assets, but with lower spreads that most traders will find a greater advantage.
This comparison will focus on the following four aspects plus an ultimate verdict:
|Feature||eToro (visit site)||AvaTrade (visit site)|
|CySEC, FCA, ASIC||Central Bank of Ireland, FSC, ASIC, FSCA, FSA|
Type of Broker:
|Market Maker||Market Maker|
U.S. Clients Allowed:
|$50 - $10,000||£100 or a currency equivalent|
|1:30 (CySEC, FCA), 1:500 (ASIC)||1:30|
Commissions / Spreads:
|Professional||Spread Betting (the UK only)|
68% of retail CFD accounts lose money
Features and Platforms
Social trading is where eToro has established itself as one of the most dominant brokers, and it rose to fame with its popular CopyTrader and millions of active traders that new traders can follow. eToro attempted to enhance social trading with CopyPortfolios, an offering that was intended to diversify investment opportunities while reducing risk. CopyPortfolios are somewhat akin to mutual funds, where traders put together blocks of assets that are traded jointly. Adding appeal to investors is the Popular Investor Program, where qualified signal providers may earn 2% annualized on the allocated capital to their strategies. The proprietary trading platform, available as a webtrader or mobile platform, is the sole option allowed by this broker. ProCharts, intended to support manual technical analysis, and TipRanks, where over 15,000 analysts offer market coverage, are two dominant features of the trading platform. eToro also buys and holds certain physical assets on behalf of its clients.
In-house research and education are published on the company’s blog and its daily market review, though during this broker comparison we found the information to be sub-standard. Since only the proprietary trading platform is supported, tens of millions of retail traders who depend on the MT4 infrastructure are either ignored or forced to accept a lesser trading platform. Still, with only 66.0% of retail traders operating at a loss, eToro achieves superior performance as compared to the majority of brokers.
The overpriced trading environment and sub-standard trading platform diminish the appeal of eToro.
This broker supports social trading through partnerships with DupliTrade and market-leader ZuluTrade. At the core of operations are proprietary trading platforms WebTrader and AVA TradeGo. Completing the selection are the MT4/MT5 trading platforms, upgraded with the Autochartist plugin. The AVAOptions platform, armed with the availability of what-if analyses, exclusively caters to options traders.
AvaTrade offers an educational program in the form of written content, eBooks, and videos. The research division was split into a separate service, provided as a trading academy labeled Sharp Trader. 71.0% of retail accounts face losses at this broker, placing AVA Trade in a competitive field, though at a slight disadvantage as compared to eToro. The 21-day restricted demo-account is not as welcoming as the unlimited demo offered by many other brokers. This broker offers AVAProtect, an insurance policy against losses covering a predefined period. The longer the period, the bigger the fee. In our professional opinion, stop-loss orders will accomplish better protection for a smaller charge.
Marketing-inspired services diminish the acceptable core product of AVA Trade.
|Type of Platform:||Proprietary trading platform||MT4, MT5, AVAOptions, AVA TradeGo|
Guaranteed Stop Loss:
Interest on Margin:
Asset selection at eToro, with over 2,000 across six categories, is superior to AVA Trade’s roughly 1,000. Pure Forex traders have over forty-seven currency pairs and seventeen cryptocurrency pairs to select from at eToro. Thirteen commodities offer genuine diversification opportunities. AVA Trade lists 250 core assets but adding the option contracts and over 700 equity CFDs boosts this number closer to 1,000. Sixteen commodities and eleven cryptocurrencies provide a refreshing range, but two bonds and five ETFs is less than ideal for anyone who needs a very wide asset offering.
Typical Spreads and Fees
The 3.0 pips EUR/USD, a typical mark-up in spreads common at market makers, renders the trading environment at eToro uncompetitive. This broker advertises zero commission equity trades, but only applicable to non-leveraged portfolios, a 0.09% fee applies otherwise. AvaTrade has significantly lower spreads, with the EUR/USD is listed at 0.9 pips. Equity spreads are competitive, but select commodities incur a commission charge.
Both brokerages levy swap rates on leveraged overnight positions, the precise amount for each asset may be obtained directly from the trading platforms. Corporate actions like dividends and mergers apply to equity, index, and ETF CFDs. eToro charges a $5 flat-fee on all withdrawals while AvaTrade carries an inactivity fee of €50 or a currency equivalent after three months. After twelve months of inactivity, an administration fee of €100 applies. Our conclusion from this review is that traders will find better pricing with AvaTrade, which is likely because eToro must raise fees to share the profits with their trade leaders.
eToro advertises 0% commission, but it only applies to non-leveraged buy orders. The overall trading environment remains uncompetitive.
Trading conditions at AVA Trade remain significantly superior.
Security and Trust
eToro Europe is regulated by the Cyprus Securities and Exchange Commission (CySEC), operating under the MiFID II framework and the EU’s 5th Anti-Money Laundering Directive. The Investor Compensation Fund (CIF) protects traders with maximum coverage of €20,000. While the Financial Conduct Authority (FCA) authorizes eToro UK, eToro Australia functions under the Australian Securities and Investments Commission (ASIC) regulatory environment. A FinCEN registration indicated the US entry for eToro is where it operates as a Money Services Business. Overall, eToro remains transparent and trustworthy.
The Central Bank of Ireland is the primary regulator of AVA Trade, where EU regulations apply. The ICCL (Investor Compensation Company LTD) protects traders up to a maximum of €20,000. The broker is also regulated by the Financial Services Commission in the British Virgin Islands, ASIC in Australia, and the FFAJ. Several additional jurisdictions provide a global network of regulators, creating a safe and secure trading environment. In general, AVA Trade has a clean record.
eToro is a well-regulated and fully compliant brokerage.
AvaTrade has several global regulators and a clean regulatory record.
eToro vs AvaTrade Verdict
eToro represents a reasonable option for social trading, which is retreating from its peak, but this broker attempts to innovate to remain relevant. The overpriced environment severely diminishes profitability, and further reducing the appeal is the lack of a proper trading platform. AVA Trade provides a commendable variety of trading platforms, and a more competitive pricing environment will full support for automated trading solutions. Both brokers are compliant with their regulators, but neither offers an outstanding choice. Between the two, AvaTrade seems to be the better overall choice.
Is eToro or AvaTrade safer for Forex and CFDs trading?
eToro and AvaTrade earned a reputation for trustworthiness, deservedly so. AvaTrade has slightly more experience than eToro and maintains a broader net of global regulators, while eToro has significantly more traders. Both brokers have a clean regulatory track record, segregate client deposits, and provide negative balance protection. Traders have access to a safe and secure trading environment at both brokers alike.
Does eToro or AvaTrade offer lower pricing?
While both brokers offer commission-free trading, at eToro, it only applies to unleveraged buy orders. AvaTrade additionally maintains more competitive spreads, which add up over time and volume. eToro remains one of the more expensive brokers operational today, as it must generate revenues to pay its leading investors, giving AvaTrade a notable advantage.
How many Forex pairs and CFDs are available to trade?
eToro provides clients with over 2,000 CFDs, which includes 49 Forex pairs. While the overall asset selection is adequate, pure Forex traders do not have sufficient currency pairs. AvaTrade has fewer total assets, but more than 1,250, and a slight edge in Forex market coverage with 55. It also provides traders access to options trading, which not many online brokers’ support.
What about MetaTrader and copy trading?
eToro does not provide traders with the MT4 trading platform, ignoring the largest market segment. Clients at eToro must use the proprietary webtrader, developed for copy trading specifically. While it performs well, it does lack essential trading features. AvaTrade grants traders MT4, MT5, and three proprietary trading platforms, while DupliTrade supports clients interested in copy trading. Overall, AvaTrade allows traders more flexibility and visibly higher quality.