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Switzerland Acts To Halt Currency Appreciation

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  • 07 September 2011 11:49 AM GMT

By: Dr. Mike Campbell

Switzerland is suffering from being just that bit too stable and reliable. With many of her neighbours suffering from doubts about the long-term viability of the Euro, debt or sluggish economies, Switzerland and the Swiss Franc has become a very attractive safe haven in the current “long winter” of economic storms. It provides a safe place where investors can park their funds until the storm blows over and more lucrative opportunities (finally) present themselves.

As the gathering clouds of the global financial crisis started to gather in the summer of 2007, one Euro would buy you CHF 1.6645; by the 10th of August 2011, this rate had fallen dramatically with €1 buying just CHF 1.0451. This means that together with the fallout to Swiss industry and business stemming directly from the global financial crisis, the Swiss have to contend with the fact that their exports to their largest trading partner (the EU) have risen by 60%. This is provoking fears within Switzerland that the “currency crisis” will force the nation into recession.

The Swiss National Bank has taken action to weaken the currency and has stated that it will continue to intervene in the markets to sustain an exchange rate of (at least) CHF 1.20 against the Euro. The move, which started in earnest yesterday, is enjoying success at the moment. However, the record of currency intervention by state actors has not had a very successful history. The reason for this is that the money in the market is substantially higher than any nation can inject, so if there is a conviction amongst major investors that the Swiss Franc is the safe haven, then it is unlikely that the Swiss National Bank will be able to stem the tide. It will be interesting to see how alternative safe haven currencies such as the Yen and the Australian Dollar fare in the short term.

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Dr. Mike Campbell

Dr. Mike Campbell is a British scientist and freelance writer. Mike got his doctorate in Ghent, Belgium and has worked in Belgium, France, Monaco and Austria since leaving the UK. As a writer, he specialises in business, science, medicine and environmental subjects.

2 Comments

  • RedGrant

    "As the gathering clouds of the global financial crisis started to gather in the summer of 2007, one Euro would buy you CHF 1.6645; by the 10th of August 2011, this rate had fallen dramatically with €1 buying just CHF 1.0451. This means that together with the fallout to Swiss industry and business stemming directly from the global financial crisis, the Swiss have to contend with the fact that their exports to their largest trading partner (the EU) have risen by 60%."

    I am sorry, bug you meant, the exports have fallen by 60%?

    RedGrant September 2011
  • DrMike

    Hi Tony, Thanks for your comment. The relative cost (in Euros) of buying a Swiss export in a Eurozone country has gone up by roughly 60%. The unit price of the item, in Swiss Francs, is unchanged. Effectively, the currency appreciation of the Swiss Franc means that their exports are now significantly more expensive than before the crisis struck. They have to compensate for this by reducing their profit margins – unless the product is so valuable that importers are prepared to pay the higher price for it. Obviously, this is a big problem for Swiss exporters since the relative cost of their products has risen dramatically in markets importing Swiss goods.

    DrMike October 2011
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