AvaFX has taken on a new name and has donned a fresh face. The pioneering Forex and CFD broker Ava Group is now AvaTrade and the brokerage has just launched its new online trading brand along with its AvaOptions trading platform. AvaTrade offers traders an advanced, user-friendly interface along with a range of new features including a variety of different platforms and instruments, restored and expanded educational resources and improved security features.
AvaFX was launched in 2006 offering online Forex trading only. It subsequently expanded into other investment instruments such as CFD trading on commodities, stocks, indices & bonds. Today Ava is one of the world's most popular brokers, with over 200,000 registered customers and an annual turnover of more than $400 billion in 2012, up from $31 billion in 2007.
Among the changes coming with the new AvaTrade is the currently selective launch of AvaOptions, a new platform that allows users to trade standard options or more complex options with the use of various hedging strategies. A trader can use this platform to trade the underlying instrument with the same spreads he uses with AvaTrade's other systems. FX trading continues to be available on AvaOptions but existing traders who have used MT4 or Ava Trader till now will be required to open a separate account for their options trading. It is also the first CFD broker to introduce segregated client custodial accounts. AvaOptions is powered by technology from Sentry Derivatives.
The new AvaTrade website provides users a choice of analyses with varying measurements. One of its new tools offers risk management analysis for single and multiple positions. According to Sentry co-founder, Steven Reiter, "?There is a lot of demand for FX options and (traders) are searching for solutions. Options are great for income generation, hedging, and trading, and have long been popular with retail equity investors."
AvaTrade's new website has a clear presentation and utilizes the latest technology. Ava Group CEO Emanuel Kronitz wanted "?to create an environment for our clients that would not only deliver everything required by the professional trader but that would also help new traders build their confidence. That means providing all the educational materials, resources and tools they need to make informed trading decisions." To help both new and experienced traders, new training videos and free online trading courses have been made available through the website.
Technology-wise, AvaTrade's MetaTrader 4 platform is now Mac-compatible and is easily accessible as a fully-featured web trader. It is also available as a Smartphone application. ETFs (Exchange-Traded Funds) have been added to Ava's selection of 200+ instruments. A demo account is available for all traders.
AvaFX has been a top-rated broker on DailyForex since its introduction into the Forex market and we anticipate continued prominence from the new brand as it evolves.