About Us

Our Story

The global financial crisis of 2008 is considered by many economists and analysts to have been the most damaging financial crisis since the Great Depression in the 1930s. What started with a mortgage and banking crisis in the United States snowballed into a global financial crisis during which entire countries’ economies were shaken to their very core, and private investors lost their fortunes while institutional investment institutions and even several national governments required bailouts and assistance just to survive.

It was precisely at this time of crisis that DailyForex transformed from a small financial portal into an authority site for broker information and market analysis. DailyForex started as a four-person team in a small, windowless office. That young team worked day and night to provide a valuable service to traders worldwide – and we’re proud that most of our early staff is still here to provide our traders with the reliable service they’ve come to expect. Today, DailyForex has dozens of employees including analysts throughout the world who provide market insights around the clock so that traders can access the markets intelligently at their convenience.

Our Mission

Our goal is to restore confidence and trust to traders worldwide. At the same time, we aim to provide valuable educational articles and market insights that can help traders better understand the markets so that they can trade more profitably for a longer period of time.

At DailyForex, we know that the markets can be complicated, which is why we want to make it as easy as possible to get the information you need, how you want it and when you want it. We share our information in a variety of ways so that traders can get comfortable market access however they desire. Want to get updates directly to your inbox? Our free daily newsletter will provide you with the latest market analysis and broker promotions every day. Prefer to get your news on your cell phone? Our free apps for iOS and Android may be just what you need.

We are constantly expanding our offerings based on trader feedback to offer you all the services that can take your Forex trading to the next level. Don’t be shy – let us know how we can help you trade better!

Our Team

Anat Ben Dror

Anat Ben Dror - CEO


anat.b@dailyforex.com linkedin

Ms. Ben Dror joined the board of directors of DailyForex in 2017 and has since accompanied the company and strategy setting. As of 11.2021 she entered as CEO of the company.Prior to joining Daily Forex, she served as a consultant and mentor to business and social organizations and comes with experience in leading processes, formulating business plan strategies and executing them, and more. Anat holds a bachelor's degree in government, diplomacy and strategy from the IDC and a master's degree in organizational consulting and development at the College of Management.


Sari Holtz

Sari Holtz - Partner Manager


sari.h@dailyforex.com   linkedin

Sari started at DailyForex more than 8 years ago with the goal of using her background in political and economic writing to develop the company as a top content provider. She now supervises the content team, which includes market analysts from around the world, and focuses on enhancing the user experience for all DailyForex visitors. In addition to providing content guidance, Sari works directly with dozens of brokers to help them build successful campaigns and get the quality traffic they need.Sari holds a BA in political science from Stern College in New York City and an MA in international relations from Hebrew University.

Adam Lemon

Adam Lemon - Director of Content


adam.l@dailyforex.com   linkedin

Adam began working at DailyForex in 2013 as its Chief Analyst, with the goal of providing more actionable day to day calls on live Forex and CFD markets, plus easy to access, truly beneficial fact-based educational material. As a trader himself, Adam believes aspiring traders need to hear the truth about the real methods which can bring success in Forex. Adam is now tasked with directing the entire content offering of Daily Forex across all languages, working with a range of external contributors while continuing to write himself. Adam holds a BA from the University of Warwick and Diplomas in Law and Legal Practice from the University of Law, London.

Source of Authority

At DailyForex, we know that almost anyone can build a website (or hire someone to build it) - but not everyone can provide traders with real, useful information. Our highly-educated team members have spent years studying in relevant fields such as economics, journalism, and politics, and each team member uses this knowledge to make our content stronger and our core offerings as relevant as possible to our global trader base.

Our technical analysts have years of experience in the world of Forex trading, both trading for themselves and in some cases, on the institutional level. They are not just analyzing the market and lecturing about how to trade; they’re actually applying their knowledge to their own trades on a daily basis. Our fundamental analysts have been watching political trends from the front lines of Europe, Africa, and America, and have been reporting to DailyForex readers for nearly a decade. Why get your market updates from newbies when you can get it from professional analysts you can trust?

How we Conduct our Reviews

At DailyForex, we know that not all Forex brokers are created equal. And we also know that not all Forex brokers reviews are created equal. That’s why we conduct in-house reviews of all the top Forex brokers. Each of our reviews provides you with a first-hand evaluation of a specific broker, so that you can find online Forex brokers that will best meet your needs. In the scope of our research, we test the following criteria:

General Broker Information: See at a glance when your prospective brokerage was established, what languages are available, what the minimum deposit is and other important information that can help you determine whether a specific Forex broker is right for you.

Trading Platform: We test each broker’s platform and provide you with screenshots and feedback about our experiences. We also tell you whether a specific broker offers a web-based platform, a downloadable trading platform, mobile trading capabilities and access to the popular MetaTrader 4 platform. Likewise, if you’re looking for an autotrader, you’ll find the information you need here.

Features: Every trader has specific Forex trading features and tools that he just can’t live without. In the scope of our Forex brokers reviews, we document which features are offered by each broker so that you can see at a glance if a specific broker offers the features you’re looking for.

Ease of Use: From account registration to trade execution, you deserve a Forex broker that is easy and enjoyable to use. We spend time testing the registration process and trading platforms of each broker and evaluating which Forex brokers are truly the easiest to use, and which ones are not worth the bother.

Customer Service: Reliable customer service can be counted among a broker’s best assets, or among its most notable flaws. We’ve tested the chat, phone and email support of hundreds of Forex brokers to determine which ones offer accessible customer support and which ones leave their traders in the cold. We’ve documented our findings with screenshots so that you can judge each broker’s customer service team for yourself.

Summary: No time to read our comprehensive findings? Get the main points quickly and easily with a bulleted summary of our findings.

Contact Us

We attempt to meet the needs of our dedicated readers and traders from around the globe. We invite you to contact us.
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